LIVE the brand Diego Olmedilla, CEO of Aplus Field Marketing to nobody passes unnoticed change that has been generating companies, in terms of needs of communication and image and sales refers. Its passage, have emerged new strategies that go beyond public relations and advertising and you leave thinking that the mass media are the only way to reach the public. So things, the marketing field is constituted as an effective tool, capable of connecting directly with the emotions of people. The goal: living the brand. Any person, regardless of their profession or their lifestyle, receives an average of 3.
000 advertising impacts in a single day. Unwittingly, consumes advertising while it passes the pages of the newspaper in the morning, in the metro posters or listening to the radio while waiting patient that rush hour stops in its mission to delay its arrival anywhere. Stress is not easy for companies in the middle of this advertising avalanche against whom the public has to fight every day. Marketing directors know that they are not alone in the market, and therefore their strategies seek customers in power through a more emotional channel enabling it to effectively achieve their objectives. Proposed imaginative event is a component on the rise within the strategies of marketing and corporate communications, receiving an average of 17% of the budget that the companies earmarked for these actions. Hence, which the organizers consider the mode of reaching their target with the most creative proposals. The competitiveness of the sector has resulted in identifiers and original events of the brands that promote them.
The case of sporting events is whose organization is associated with different signatures. Today they are no longer mere sponsors of the encounters, they generate their own sporting events, making it in their media. Be creative when it comes to communicate the key message is as important as ensuring that the experience of the event remind the product or service you are presenting.