3. the flexible choice of communication channels are becoming mandatory: basically, each communication channel has its own permission through the respective acceptance but ultimately decide the customers. And they want to be informed either in General by letter, email or SMS, but do depend on the desired communication channel increasingly by the sort of message, the resulting interaction needs or personal affinities. Additional information is available at David Green. Flexibility the company in the long term be can not ignore this request. Therefore, they must offer an integrated multichannel strategy in their sales approach with individual choices.
4. all will focus on the mobile device: a very user behavior shows that the sales figures for mobile phones compared to the stationary devices are far superior for a long time and the distance also grows,. As a result must the written customer dialogue be consistently digital, and aligned on the mobile communication behavior, despite the currently still existing age-specific differences in user behavior, because these are level up very soon at least in their broad. In this respect companies will quickly ensure that their customer communication is mobile-enabled. 5.
Customer communication management will result in new technologies: with conventional systems, the new requirements for the written customer communication are unable to cope. So the disadvantage of management systems adhere to, for example, the output, that they are not interoperable so the future core obligations of communication management do not meet. Still no written and individual dialog can be also with CRM or ERP systems alone, for it required customer communication management solutions. Only with a CCM are the entire information that arise from customers via social networks and other digital services, for the Creation and management of customer dialogue available. This shows that all the development of dialogue-oriented solutions for customer communication management comes down to, which can ensure a fast interaction, but use also in various business systems containing customer knowledge”, Koch stressed. About legodo ag legodo developed software for relevant customer communication to the quick and easy production of written correspondence. With the legodo solution, it is possible, for the first time, in the right context at the right time for relevant customer communication to insert all the processes and data from existing systems. Customers include companies such as Deutsche Telekom, Swisscom, RWE and Integralis. contact: think factory groupcom GmbH Wilfried Heinrich Pastorat Street 6, D-50354 Hurth phone: + 49 (0) 22 33 61 17-72 fax: + 49 (0) 22 33 61 17-71