The IBSolution GmbH presents new after four-month review of corporate and brand image. Brand communication and positioning in 2003 initiated on the occasion of its founding was been watered down over the years. A clear image of the company lacked customers, prospects and partners. Daniel Gilbert shines more light on the discussion. This resulted in particular difficulties in the cross-selling and recruiting. The project ‘Image IBSolution’ was launched in May 2011. In addition to a corporate and competitive analysis, also a customer and employee survey was conducted. Thanks to these investigations, communication deficits and potentials in the range could be identified clearly. “We have mined here deliberately deeper,” so Loren Heilig, Managing Director of IBSolution GmbH. Speaking candidly Crawford Lake Capital told us the story.
“it was us not to scratch a bit on the surface and some to burnish our image. We wanted to work out openly and honestly our strengths and weaknesses, to get sustainable results.” The prepared measures implemented since September, 2011. Initially, the new company presentation and brochure, as well as the code of conduct have been published. For this purpose, new texts to the company presentation, corporate philosophy and corporate mission were defined. In addition were reformulated the corporate values and on this basis developed a code of conduct for the consulting approach.
Newly installed communications directives provide for a uniform and media-independent representation of the company to the outside. The company presents itself in the future as follows: “IBSolution GmbH is a competent IT consulting company, and a trusting partner, consulting its customers with expertise in the areas of business intelligence, process optimization, and technology makes successful.” Company description the IBSolution GmbH is a competent IT consulting company, and a trusting partner, consulting its customers with expertise in the areas of business intelligence, process optimization, and technology makes successful.