Experiences from over 150 practical solutions to companies with their CRM projects support detailed analysis of four case studies of exemplary projects of well-known users of Karlsruhe, 21.10.2010 – there are now many books to CRM, but the book Oracle CRM – is a novelty, at least in the German-speaking best practices “by Mario Pufahl, Lukas Ehrensperger and Dr. Peer Stehling. Its outstanding feature is that this book the practice of speaking so extensively as no previous publication to CRM? Finally, best practices are incorporated into the entire technical discussion on the about 300 pages from over 150 projects for Oracle Siebel CRM. Because of this abundance of useful practical information, the book presents a peculiarity since it consistently works out on the central question: what do managers in CRM projects to consider, pitfalls to avoid and to put the right accents? This applies to all content areas of the book, either when it comes to the technical processes for marketing, Sales and service goes or the implementation up to the issues of testing, training, rollout and operation. The versions with four case studies of exemplary projects in well-known companies are completed. In this respect the book Oracle CRM – best practices’ for all those who are engaged in the development and implementation of CRM strategies, a broad collection of impulses to the conceptual alignment offers”, co-author and ec4u partner Mario Pufahl refers to the practical benefits.
A further feature of this publication is that it deals in detail with the history of Oracle Siebel CRM, as well as the strategic, business and technical orientation of this application. So far little has been reported about it systematically. This had prompted the authors as longtime experts for Oracle Siebel CRM to fill this gap. Because the characteristics of today’s significance sufficient to understand CRM solution, it helps Oracle Siebel to take a look at the history, and to employ, who the crucial heads in the past nearly two decades including the political mastermind Tom Siebel were. The original ideas remain embodied in today’s CRM system by Oracle Siebel”, emphasizes Pufahl.
The book of Oracle CRM – best practices of Mario Pufahl, Lukas Ebrahimi and Peer Stehling appears at the Vieweg + Teubner Verlag (ISBN 978-3-8348-1240-7). ec4u expert consulting ag ec4u expert consulting ag, headquartered in Karlsruhe, Berlin, Frankfurt, Munich and Zurich is one of the leading companies for services in the areas of customer relationship management (CRM), business intelligence (BI) and business communications management (BCM) in the European market. ec4u offers its customers best practices in the areas of: Oracle Siebel CRM (sales, marketing and service) Oracle CRM on demand Oracle Business Intelligence (BI) and real time decision (RTD) Oracle application integration architecture (AIA) and service-oriented architecture (SOA) Oracle master data management (MDM) with focus on Oracle as the strongest Partner. The services are complemented by strategic and professional CRM Consulting (strategies for marketing, sales and service), as well as consulting and implementation services for Microsoft CRM. Among the customers are E.g.